Strategic Planning - Premium Retail Solutions can help you understand and navigate growing your business in the retail channel. This includes market studies, competitive assessments, channel analysis and internal strengths and weaknesses. The result is a comprehensive plan to grow sales.
Merchandising Plans - We can also advise you on line reviews and optimizing merchandising elements like promotions, pricing and sourcing alternatives.
Sales and Marketing Support
New Product/Program Launch - Premium provides sales support by retail merchandising experts with significant experience placing products at retail – and getting results. We will help decode the mysteries of retail and prepare your company to win business. We also help manufacturers set up and run tests at retailers that minimize risks and establish benchmarks for results.
Marketing Plan Development - Premium has the information and expertise to develop complete marketing plans, including market size estimation, sales projections, pricing, packaging, point of sale materials, publicity generation, and essential go-to-market details.
Sales Optimization
Data Driven - Managing retail sales is all about managing the details of assortment, pricing, sales trends, and out-of-stocks. Many manufacturers do not have the time, resources or expertise to sift through the mountains of data that come from large retailers. The result is lost opportunity in sales and customer satisfaction for the manufacturer and the retailer.
Point of Sale and Out-of-Stock Analysis - Where are we out of stock? What assortment sells best in rural areas? Where have we seen unexplained drops in sales? All of these questions can be answered with detailed and ongoing point of sale monitoring. When quick action is required, our service arm can provide in-the-field solutions to drive your sales.
Assortment Management - Managing multiple assortments at multiple retailers can be a complex nightmare. We can take over these headaches and drive sales through tailored assortments.
